A few years ago, my life fell apart quietly.
Business pressure.
Deep anxiety.
Depression, I couldn’t explain.

Blood pressure so high that my doctor warned me: “You have four months to fix this, or you’re going on scheduled medication.”

So I did what desperate people do — before I took a single pill, I researched
everything.

Not the marketing.
Not the influencer hype.
The ACTUAL ingredients.

That’s when I discovered something I’ll never forget:

The same raw ingredient that helped calm my anxiety (I decided to consume a
supplement that contained  L-Theanine as
the main ingredient), had cost me R329.99 for 60 underdosed tablets. I wont mention any brands…

Compared to the active RAW ingredient at R329.99 for a total of 700 servings.. 700 Servings!!

Same ingredient.
Same dosage.
One in sexy packaging.
One not.

When I realised where my money went, something inside me snapped. Icam to the realisation that the supplement industry wasn’t built on health. It was built on ideas from marketers, shareholders who never ask questions, and glossy tubs filled with proprietary blends and fairy-dust doses.

So in 2023 I made a decision and the idea was birthed:
If I couldn’t trust the industry, I’d build the brand I needed when I was struggling.

❌No tubs.
❌No inflated markups.
❌No fictional labels.

✅Just raw, third-party tested ingredients in minimalist Power Pouches

✅Manufactured in a SAHPRA-certified, FSSC 22000 Lab

✅With a purity Certificate of analysis for EVERY SINGLE INGREDIENT.

And the strangest thing happened…
The deeper I went, the more I realised this wasn’t just a solution for me. It was a solution for thousands of people who, like me, were tired of paying for a glossy box & flashy labels..

That’s when I felt something I didn’t expect:
A business opportunity YES, but more so, a sense of calling.
A responsibility.
To build a supplement brand where purity comes before profit, where affordability beats inflated margins,and where transparency isn’t a marketing angle — it’s a non-negotiable.

If you’re here because you’re tired of hype, tired of paying for packaging, or
tired of guessing what’s inside the bottle…

Welcome.
You’ve just found the anti-supplement brand.